The Kroger Co. recognizes that privacy is very important to our customers, and we pledge to protect the security and privacy of any personal information customers provide to us. This includes customers' names, addresses, telephone numbers, e-mail addresses, credit card and checking account information, and any information that can be linked to an individual. Kroger collects and securely stores this personal information.
As one of America's largest retail grocery companies, and one of the nation's largest pharmacy operators, Kroger serves millions of customers every day. We value our customers' trust and we promise to safeguard the personal information that they share with us through purchases in our stores and online; the use of Shopper's Cards, personal checks, credit and debit cards; entries in Kroger promotions; and visits to our retail pharmacies and websites.
Our website is family friendly. We follow all the guidelines established under the federal law known as the Children's Online Privacy Protection Act.
Kroger will not release personal information about customers without their permission, except as required by law or legal process (including pursuant to court orders, subpoenas, interrogatories, or similar directive carrying the force of the law), or as set forth below.
It is your choice to provide Kroger with your personally identifiable information. By signing up for a Shopper's Card or using our website, customers agree to allow Kroger to contact them by various means about promotions (for example, by mail or e-mail), certain recalls (for example, by telephone, e-mail or cash register receipt), and other information of interest. Customers who do not wish to be contacted may notify us at any time either in writing, by telephone or in person at one of our stores. Customers on the "do not contact" list will not receive offers for savings by mail/e-mail, will be excluded from Kroger general mailing lists, will not be automatically entered in sweepstakes by using a Shopper's Card, and may not receive certain legal notices. Kroger and its affiliates may use personal customer information to create merchandising and promotional programs tailored around specific purchases, the frequency of store visits, volume of purchases, and other data. Kroger also may use the data it collects to investigate and respond to customer requests, concerns, and claims.
Kroger may utilize the services of third-party loss prevention specialists for assistance in cases of suspected fraud or theft, and in connection with such loss prevention activities may disclose personal information as we deem necessary or appropriate without restriction. We may share personal customer information with our subsidiaries, affiliates, agents, representatives and trusted business partners for the limited purpose of providing services or information to Kroger or our customers at our direction. We may provide third parties with certain information that is necessary to fulfill an order you have placed with us, such as providing your name and address to a shipping carrier for delivery or passing on your credit card information to a credit card processor when you pay by credit card. We require our agents and business partners to hold customer information provided by Kroger in strict confidence, except as specifically set forth in this policy. We are not responsible for any additional information that you provide directly to these third parties.
The company collects, stores, and uses aggregate data that do not contain personally identifiable information, such as demographic or statistical information. This aggregate data may be shared with and used by third parties to help us and our suppliers better serve and understand our customers.
When you visit our websites, we may use web beacons (a small graphic), or you will be assigned a permanent "cookie" (a small, unique identifier text file) to be stored on your computer's hard drive. The purpose of this technology is to identify you when you visit our site so we can enhance and customize your online experience. Further, we may offer certain features that are only available through the use of this technology.
We also collect certain technical information from your computer each time you request a page during a visit to our websites. This information may include your Internet Protocol (IP) address, your computer's operating system, browser type and the address of a referring website, if any. We collect this information to enhance your experience during your visit to our site and for system administration, security and troubleshooting purposes.
Employees who violate the Company's customer privacy safeguards are subject to disciplinary action up to and including termination.
When you enter personal information online, that information is encrypted using a security protection called Secure Sockets Layer so that information you provide to us is encrypted during transmission over the Internet.
Customers may access their own readily available and easily retrievable purchasing information upon written request. Customers may request changes to their personal information by providing written notification to us by mail, in person at one of our stores, or via their online account. In all cases, customers must furnish proof of identity in order to make changes.
If you have any questions or concerns, please contact one of our customer representatives at 1-866-221-4141; e-mail us through the Customer Comment section of our website or write us at:
The Kroger Co.
1014 Vine Street
Cincinnati, OH 45202